Social Media Manager

• Develop and implement social media marketing strategies aligned with business objectives.
• Manage company social media accounts, including Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Plan and maintain monthly content calendars for posts, reels, stories, and promotional campaigns.
• Coordinate with graphic designers, video editors, and content creators to produce engaging digital content.
• Create compelling captions, promotional content, hashtags, and campaign messaging.
• Plan, execute, and optimize paid campaigns using Meta Ads Manager and other advertising platforms.
• Increase brand awareness, follower engagement, website traffic, and qualified lead generation.
• Monitor social media comments, messages, reviews, and audience interactions.
• Analyze campaign performance using Meta Business Suite, Google Analytics, and platform insights.
• Track KPIs such as reach, engagement rate, impressions, conversions, cost per lead, and campaign ROI.
• Conduct competitor research and identify emerging social media trends.
• Prepare weekly and monthly performance reports with actionable recommendations.

• Bachelor's degree in Marketing, Digital Marketing, Communications, Visual Media, Business Administration, or a related discipline.
• 2–5 years of professional experience in social media management or digital marketing.
• Strong working knowledge of Facebook, Instagram, LinkedIn, YouTube, and Meta Business Suite.
• Experience in creating and executing organic and paid social media campaigns.
• Proficiency in content planning, copywriting, hashtag research, and audience engagement.
• Practical experience with Meta Ads Manager and social media analytics tools.
• Basic understanding of SEO, Google Analytics, and digital lead generation.
• Familiarity with Canva, Adobe Photoshop, or similar design tools.
• Ability to collaborate effectively with graphic designers, video editors, and marketing teams.
• Excellent communication, creative thinking, organizational, and analytical skills.
• Ability to manage multiple projects and meet deadlines.
• Good written and verbal communication skills in English and Tamil.

Preferred Skills:

• Experience managing social media campaigns for multiple brands.
• Experience with B2B marketing, technology products, or service-based businesses.
• Experience in influencer collaborations and social media growth strategies.
• Knowledge of marketing automation and AI-assisted content creation tools.